Now the Middletons get Bieber fever: Kate's family sign exclusive deal to sell teen pop sensation's merchandise

After Pippa Middleton’s scene-stealing appearance at the Royal Wedding, a certain 17-year-old multi-millionaire made no secret of his admiration for the chief bridesmaid.

Pop star Justin Bieber wrote to his 10million Twitter followers: ‘Congrats to William and Kate ... and Kate’s sister.’

He also described the 27-year-old as a ‘hit’ in her plunging, figure-hugging gown.

Four weeks on, Mike and Carole Middleton would appear to have every reason to be grateful for the Pippa Effect.
Their company, Party Pieces, has secured a deal to sell a range of Bieber merchandise through their website.
It is one of several recent licensing deals signed by the family which experts predict could make them millions. Advertised discreetly on the website, perhaps to avoid accusations of cashing in on their royal connection, it follows the appearance of merchandise for Disney’s Toy Story 3 and Nintendo’s Super Mario in the last few weeks.

The Bieber range is unveiled in the Middletons’ online magazine Party Times, which is produced by Pippa, under the headline ‘We’ve got Bieber fever’.
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